Brands and branding / Stephen Brown.
Publication year: 2016
Publisher: Los Angeles : SAGE, 2016.
ISBN: 9781473919525 (pbk.) :
A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.
xi, 282 pages ; 25 cm
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