Digital selling : how to use social media and the web to generate leads and sell more / Grant Leboff.
Publication year: 2016
Publisher: London : KoganPage, 2016.
ISBN: 9780749475079 (pbk.) :
The sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, and the opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer attention and availability, as well as a plethora of readily accessible comparative product information. To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert contacts to sales. This book makes sense of the new paradigms in which a salesperson now operates.
208 pages ; 24 cm
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