0415886627
Advertising theory / edited by Shelly Rodgers and Esther Thorson.
Cover
Author: Rodgers, Shelly (Shelly Lannette), 1965-
Author: Thorson, Esther.
Publication year: 2012
Format: Book
Publisher: New York ; London : Routledge, 2012.
ISBN: 9780415886628 (pbk.) : 0415886627 (pbk.) : 9780415886611 (hbk.) : 0415886619 (hbk.) : 9780203149546 (ebook) : 0203149548 (ebook) :
Description:
This title provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area.
Specialized.
Series: Routledge communication series
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Physical Description:
xxix, 614 p. : ill. ; 23 cm.

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