Scaling strategies for social entrepreneurs : a market approach / Urs Jäger, Felipe Symmes, Guillermo Cardoza.
Publication year: 2019
Publisher: Basingstoke : Palgrave Macmillan,
ISBN: 9783030311599 (hbk.) :
Social entrepreneurs often experience difficulties when attempting to scale. The reason for this is that scaling isn't just about an entrepreneur's willingness to grow, but also - and, perhaps, even more importantly - his or her capacity to develop a scaling strategy that reflects an understanding of the various components that must be adjusted to accomplish scaling goals. Once entrepreneurs decided to scale the impact of their enterprise, they must develop new capabilities in order to access new resources and skills. This book will help social entrepreneurs create effective scaling strategies by providing a detailed, three-phased market approach to scaling.
223 pages : illustrations (black and white, and colour) ; 24 cm
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