2940411689
Fashion buying : from trend forecasting to shop floor / David Shaw, Dimitri Koumbis.
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Author: Shaw, David, 1947 December 17-
Author: Koumbis, Dimitri,
Publication year: 2014
Format: Paperback
Publisher: London : Fairchild Books,
ISBN: 9782940411689 (pbk.) :
Description:
Includes index.
'Fashion Buying' provides a full exploration of the key areas of buying activity - the buying role, sources of fashion inspiration, cyclical buying calendars, merchandise management and planning, supplier management, and internal as well as external relationship management. Each chapter features an interview with a successful industry professional, which helps readers to put the contents of the chapter into context and perspective; as well as a business case study that provides a real world example of the activities described.
Specialized.
Series: Basics fashion management
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Other formats
Hardback:Fashion buying : from trend forecasting to shop floor:[2017]:Second edition.
Physical Description:
176 pages : illustrations (colour) ; 23 cm.

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