Fashion buying : from trend forecasting to shop floor / David Shaw, Dimitri Koumbis.
Publication year: 2014
Publisher: London : Fairchild Books,
ISBN: 9782940411689 (pbk.) :
'Fashion Buying' provides a full exploration of the key areas of buying activity - the buying role, sources of fashion inspiration, cyclical buying calendars, merchandise management and planning, supplier management, and internal as well as external relationship management. Each chapter features an interview with a successful industry professional, which helps readers to put the contents of the chapter into context and perspective; as well as a business case study that provides a real world example of the activities described.
Series: Basics fashion management
176 pages : illustrations (colour) ; 23 cm.
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