2940411212
Art direction / Nik Mahon.
Cover
Author: Mahon, Nik.
Publication year: 2010
Format: Book
Publisher: Lausanne ; London : AVA Academia, c2010.
ISBN: 9782940411214 (pbk.) : 2940411212 (pbk.) :
Description:
This text presents a comprehensive guide to the role of the art director. It examines the key techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, and providing the audience with something to discover.
Specialized.
Series: Basics advertising ; 02
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Physical Description:
183 p. : ill. (chiefly col.) ; 23 cm.

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