Art direction / Nik Mahon.
Publication year: 2010
Publisher: Lausanne ; London : AVA Academia, c2010.
ISBN: 9782940411214 (pbk.) : 2940411212 (pbk.) :
This text presents a comprehensive guide to the role of the art director. It examines the key techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, and providing the audience with something to discover.
Series: Basics advertising ; 02
183 p. : ill. (chiefly col.) ; 23 cm.
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