Pre-suasion : a revolutionary way to influence and persuade / Robert Cialdini.
Publication year: 2016
Publisher: London : RH Books,
ISBN: 9781847941411 (hbk.) :
Influence established Cialdini as the world's foremost authority on the science of persuasion, winning plaudits from such figures as Daniel Pink, Chip Heath and Tom Peters. In this book, Cialdini builds on his investigations into the subtle world of influence to reveal that the best persuaders succeed not only because of what they say or how they say it, but because of what they do in the moment before they deliver their message. In the process, he draws on a series of compelling case studies and a profound understanding of human psychology to offer a ground-breaking work that is both fascinating and brilliantly practical.
xiii, 413 pages : illustrations (black and white) ; 24 cm
Users who borrowed this title also borrowed
Other titles by the author