Crossing the chasm / Geoffrey A. Moore ; foreword by Regis McKenna.
Publication year: 1999
Edition: 2nd ed.
Publisher: Oxford : Capstone,
ISBN: 9781841120638 (pbk.) : 1841120634 (pbk.) :
Previous ed.: New York: HarperCollins, 1991; Oxford: Capstone, 1998.
Every year companies gamble away millions and countless hours of technical talent on doomed efforts to market technology products. Filled with practical insights, this text continues to define high-tech marketing and selling.
xxi, 211p. : ill. ; 24 cm.
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