1841120634
Crossing the chasm / Geoffrey A. Moore ; foreword by Regis McKenna.
Cover
Author: Moore, Geoffrey A., 1946-
Publication year: 1999
Format: Book
Edition: 2nd ed.
Publisher: Oxford : Capstone,
ISBN: 9781841120638 (pbk.) : 1841120634 (pbk.) :
Description:
Previous ed.: New York: HarperCollins, 1991; Oxford: Capstone, 1998.
Includes index.
Every year companies gamble away millions and countless hours of technical talent on doomed efforts to market technology products. Filled with practical insights, this text continues to define high-tech marketing and selling.
Specialized.
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Physical Description:
xxi, 211p. : ill. ; 24 cm.

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