The business of being social : a practical guide to harnessing the power of Facebook, Twitter, LinkedIn, YouTube and other social media networks for all businesses / Michelle Carvill and David Taylor.
Publication year: 2015
Edition: Second edition.
Publisher: Bath : Crimson,
ISBN: 9781780591452 (pbk.) :
Previous edition: 2013.
A step-by-step guide to using social media to grow both your business and your brand. Full of international examples, it covers every aspect of social media with practical advice on Twitter, Facebook, YouTube and LinkedIn, plus driving traffic to your web site, engaging with customers and building a community.
xiii, 303 pages : illustrations (black and white) ; 24 cm
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