1526426676
Digital marketing : strategic planning & integration / Annmarie Hanlon.
Loading...
Author: Hanlon, Annmarie,
Publication year: 2019
Format: Paperback
Publisher: Los Angeles : SAGE,
ISBN: 9781526426673 (pbk.) :
Description:
Covering all aspects of digital marketing planning, and the latest digital marketing models, this book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt. In addition to this, the content is supported by case examples from real-world organisations, and a number of features throughout the chapters.
Specialized.
Provide rating Provide rating Provide rating Provide rating Provide rating Provide rating Provide rating Provide rating Provide rating Provide rating
Physical Description:
xii, 395 pages : illustrations (colour) ; 25 cm

Availability

Loading...
Other titles by the author
Similar titles
1119560233
Author: Diamond, Stephanie, author.
1119660483
Author: Deiss, Ryan, author.
0470057939
0124076742
Author: Leibtag, Ahava, author.
178361398X
Author: Williams, Richard N. (Journalist), author.
1119330394
Author: Zimmerman, Jan, author.
1509814493
Author: Matous, Filip, author.
1473610338
Author: Smith, Nick, 1962- author.

Language Language