Small data : the tiny clues that uncover huge trends / Martin Lindstrom.
Publication year: 2016
Publisher: London : John Murray Learning,
ISBN: 9781473634060 (pbk.) :
In an era where many believe 'big data' has rendered human perception and observation 'old-school' or passe, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want.
x, 245 pages ; 22 cm
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