Contagious : how to build word of mouth in the digital age / Jonah Berger.
Publication year: 2014
Publisher: London : Simon & Schuster, 2014.
ISBN: 9781471111709 (pbk.) :
Originally published: 2013.
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. This book will show you how to make products, ideas and behaviours really catch on.
viii, 244 pages : illustrations (black and white) ; 20 cm
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