Contagious / Jonah Berger.
Publication year: 2013
Publisher: London Simon & Schuster 2013
ISBN: 9781471111693 (pbk.) : 9781471111716 (ebook) :
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. This book will show you how to make products, ideas and behaviours really catch on.
viii, 244 pages ; 24 cm
Users who borrowed this title also borrowed
Other titles by the author