1471111695
Contagious / Jonah Berger.
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Author: Berger, Jonah,
Publication year: 2013
Format: Book
Publisher: London Simon & Schuster 2013
ISBN: 9781471111693 (pbk.) : 9781471111716 (ebook) :
Description:
information
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. This book will show you how to make products, ideas and behaviours really catch on.
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Physical Description:
viii, 244 pages ; 24 cm

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