Lean analytics : use data to build a better startup faster / Alistair Croll, Benjamin Yoskovitz.
Publication year: 2013
Publisher: Beijing : O'Reilly, 2013.
ISBN: 9781449335670 (hbk.) :
Includes QR code.
If you're involved with a startup, analytics help you find your way to the right product and market before the money runs out. But with a flood of information available, where do you start? This book shows you what to measure, how to analyse it, and how to report it, whether you're evaluating your business model, testing new features, enticing investors, or reporting progress to advisers.
Series: The Lean series
xxiv, 409 pages : illustrations (black and white) ; 24 cm.
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