The roadside MBA : backroad lessons for entrepreneurs, executives and small business owners / by Scott Schaefer, Paul Oyer, Michael Mazzeo.
Publication year: 2015
Publisher: London : Pan Books,
ISBN: 9781447286332 (pbk.) :
Originally published: 2014.
This book takes cutting-edge business theory out of the classroom, and onto the open road. Written in an entertaining, informative, engaging style, you'll read about orthodontists and espresso bar owners, radio station executives and car parts manufacturers, all looking to find an edge in a tough economic environment.
320 pages ; 20 cm
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