Successful copywriting in a week / Robert Ashton.
Publication year: 2012
Edition: [New] ed.
Publisher: London : Teach Yourself, 2012.
ISBN: 9781444159073 (pbk.) : 1444159070 (pbk.) :
Previous ed.: published as Copywriting in a week. London: Hodder & Stoughton, 2003.
The ability to write great copy is crucial to anyone who wants to advance their career. Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches the insider secrets you need to know to in order to write brilliant copy.
121 p. : ill. ; 20 cm.
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