Digital marketing all-in-one / by Stephanie Diamond.
Publication year: 2019
Publisher: Hoboken, NJ : For Dummies,
ISBN: 9781119560234 (pbk.) :
A well-executed digital marketing plan is a proven component of success in business, and this resource covers everything you need to build and implement a winning plan. Whether you're a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. The book compresses the essential information on eight topics, so you have all the information you need and none of what you don't. You'll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more.
xxiv, 781 pages : illustrations (black and white) ; 24 cm
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