Marketing to millennials for dummies / Corey Padveen.
Publication year: 2017
Publisher: Hoboken, NJ : For Dummies,
ISBN: 9781119369042 (pbk.) :
Millennials make up the largest and most valuable market of consumers in the United States. But, until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research and case studies across a variety of industries, 'Marketing to Millennials For Dummies' gives you a fail-proof road map for winning over this coveted crowd.
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