1118980824
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.
Cover
Author: Wheeler, Alina,
Publication year: 2018
Format: Book
Edition: Fifth edition / with foreword by Debbie Millman.
Publisher: Hoboken, New Jersey : Wiley, [2018]
ISBN: 9781118980828 (hbk.) :
Description:
Previous edition: 2013.
From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.
Specialized.
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Physical Description:
xi, 324 pages : illustrations (colour) ; 29 cm

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