Business storytelling for dummies / by Karen Dietz, Lori L. Silverman.
Publication year: 2013
Publisher: Hoboken, New Jersey : John Wiley & Sons,
ISBN: 9781118661215 (pbk.) :
An effective communication tool for ages, storytelling has come of age in the business world. Storytelling and business narratives have proven to be an effective communication strategy, and 'Business Storytelling For Dummies' helps you to accurately translate data, facts, and figures into rich, captivating messages tailored to any situation or audience.
384 pages ; 25 cm
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