Socialnomics [electronic resource] : how social media transforms the way we live and do business / Erik Qualman.
Publication year: 2012
Edition: Rev. and updated [ed.].
Publisher: Hoboken, N.J. : Wiley,
ISBN: 9781118287019 (ebook) : 9781118282786 (epub) 9781118284070 ( mobi)
Previous ed.: 2009.
Foreword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author.
Despite popular belief, social media is not just for teenagers, and its economic promise is limitless. Social media is so powerful that it is causing a macro shift in corporate and personal behaviour. This book introduces the concept of socialnomics and its ability to eliminate inefficient marketing and middlemen.
1 online resource (xxiii, 296 p.)
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