Principles of pricing : an analytical approach / Rakesh V. Vohra, Lakshman Krishnamurthi.
Publication year: 2011
Publisher: Cambridge : Cambridge University Press,
ISBN: 9781107010659 (hbk.) : 1107010659 (hbk.) :
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.
200 p. : ill. ; 23 cm.
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