Hacking growth : how today's fastest-growing companies drive breakout success / Sean Ellis & Morgan Brown.
Publication year: 2017
Publisher: London : Virgin Books,
ISBN: 9780753545379 (pbk.) :
Growth is now the first thing that investors, shareholders, and market analysts look for in assessing and valuing companies. 'Hacking Growth' is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. 'Hacking Growth' focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product. Written by the method's pioneers, this book is a comprehensive toolkit or 'bible' that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results.
308 pages : illustrations (black and white) ; 24 cm
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