E-commerce website optimization : why 95% of your website visitors don't buy, and what you can do about it / Dan Croxen-John, Johann van Tonder.
Publication year: 2017
Publisher: London : KoganPage,
ISBN: 9780749475383 (pbk.) :
For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. 'E-commerce Website Optimization' goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of conversion rate optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices.
240 pages ; 24 cm
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