0749471484
Advertising transformed : the new rules for the digital age / Fons Van Dyck.
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Author: Van Dyck, Fons,
Publication year: 2014
Format: Book
Publisher: London : KoganPage, 2014.
ISBN: 9780749471484 (pbk.) :
Description:
'Advertising Transformed' is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be ad-men and women need to know to create advertising that works.
Specialized.
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Physical Description:
xxiv, 170 pages ; 24 cm

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