Selling to win / Richard Denny.
Publication year: 2013
Edition: Fourth edition, 25th anniversary edition.
Publisher: London : Kogan Page, 2013.
ISBN: 9780749466312 (pbk.) : 9780749466329 (ebook) :
Previous edition: 2009.
The central theme of Denny's best-selling book is that selling is about people, not organisations. Denny shows how, by improving your ability to communicate with people, you can persuade them to do business with you time and time again.
xix, 202 pages ; 22 cm
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