The curve : from freeloaders into superfans : the future of business / Nicholas Lovell.
Publication year: 2013
Publisher: London : Portfolio Penguin, 2013.
ISBN: 9780670923830 (hbk.) :
The 'curve' means accepting that millions of people now expect your product for free - because a small number of high spenders are enough to build a profitable business. In games, free is the norm, but some fans now spend thousands of dollars while playing a single title. That means the focus is no longer how many units you can sell. It is how you can satisfy those users who are happy to pay for things they value. The 'curve' shows you how to forge relationships with your biggest fans and sustain long-term success.
xii, 243 pages ; 24 cm
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