The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.
Publication year: 2012
Edition: 2nd ed., rev. and expanded.
Publisher: London : Thames & Hudson, 2012.
ISBN: 9780500516232 (hbk.) : 0500516235 (hbk.) :
Previous ed.: 2008.
Here is a systematically-presented course on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others.
296 p. : ill. ; 25 cm.
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