0500516235
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.
Cover
Author: Barry, Pete (Pete S.)
Publication year: 2012
Format: Book
Edition: 2nd ed., rev. and expanded.
Publisher: London : Thames & Hudson, 2012.
ISBN: 9780500516232 (hbk.) : 0500516235 (hbk.) :
Description:
Previous ed.: 2008.
Here is a systematically-presented course on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others.
Specialized.
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Other formats
Book:The advertising concept book : think now, design later : a complete guide to creative ideas strategies and campaigns:2008.
Book:The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns:2016.:3rd edition.
Physical Description:
296 p. : ill. ; 25 cm.

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