Socialnomics : how social media transforms the way we live and do business / Erik Qualman.
Publication year: 2009
Publisher: Hoboken, N.J. : Wiley,
ISBN: 9780470477236 (hbk.) :
Despite popular belief, social media is not just for teenagers, and its economic promise is limitless. Social media is so powerful that it is causing a macro shift in corporate and personal behaviour. This book introduces the concept of Socialnomics and its ability to eliminate inefficient marketing and middlemen.
xix, 265 p. ; 24 cm.
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