The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly / by David Meerman Scott.
Publication year: 2008
Publisher: Hoboken, N.J. : Wiley ; Chichester :
ISBN: 9780470379288 (pbk.) : 0470379286 (pbk.) :
Originally published: 2007.
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
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