The copywriting sourcebook : how to write better copy, faster - for everything from ads to websites / Andy Maslen.
Publication year: 2010
Publisher: London : Marshall Cavendish Business, 2010.
ISBN: 9780462099743 (pbk.) : 0462099741 (pbk.) :
This title takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website.
214 p. : ill. ; 21 cm.
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