Advertising theory / edited by Shelly Rodgers and Esther Thorson.
Publication year: 2012
Publisher: New York ; London : Routledge,
ISBN: 9780415886628 (pbk.) : 0415886627 (pbk.) : 9780415886611 (hbk.) : 0415886619 (hbk.) : 9780203149546 (ebook) : 0203149548 (ebook) :
This title provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area.
Series: Routledge communication series
xxix, 614 p. : ill. ; 23 cm.
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