0415837278
Strategic management for tourism, hospitality and events / Nigel Evans.
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Author: Evans, Nigel, 1955-
Publication year: 2014
Format: Hardback
Edition: Second edition.
Publisher: London : Routledge,
ISBN: 9780415837279 (hbk.) : 9780415837248 (paperback)
Description:
Part 1. Strategy and the tourism, hospitality and events' contexts. Introduction -- Strategy and strategic objectives for tourism, hospitality and event organisations -- Introduction to strategy for travel, tourism and hospitality -- Part 2. Analysing the internal environment. Introduction -- Tourism, hospitality and event organisations : the operational context: competencies, resources and competitive advantage -- Tourism, hospitality and event organisations : the human resources context -- Tourism, hospitality and event organisations : the financial context -- Tourism, hospitality and event organisations : the products and markets context -- Part 3. Analysing the external environment. Introduction -- The external environment for travel, tourism and hospitality organisations : the macro context -- The external environment for travel, tourism and hospitality organisations : the micro context -- SWOT analysis -- Part 4. Strategic Selection. Introduction -- Competitive strategy and str
This title introduces students to fundamental strategic management principles in a tourism, hospitality, and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. New content on emerging strategic issues affecting the tourism, hospitality and events industries, such as innovation, employment, culture and sustainability, Web support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, and much more.
Specialized.
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Physical Description:
690 pages : illustrations (colour) ; 25 cm

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