Fundraising management : analysis, planning and practice / Adrian Sargeant and Elaine Jay.
Publication year: 2014
Edition: Third edition.
Publisher: London : Routledge,
ISBN: 9780415831574 (hbk.) : 9780415831581 (pbk.) :
Previous edition: 2010.
Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning, and implementation.
xvi, 439 pages : illustrations (black and white) ; 25 cm
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