Strategic public relations leadership / Anne Gregory and Paul Willis.
Publication year: 2013
Publisher: London : Routledge,
ISBN: 9780415667951 (pbk.) :
Public relations requires professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit.
viii, 164 pages ; 24 cm
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