041566795X
Strategic public relations leadership / Anne Gregory and Paul Willis.
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Author: Gregory, Anne, 1953-
Author: Willis, Paul A.,
Publication year: 2013
Format: Hardback
Publisher: London : Routledge,
ISBN: 9780415667951 (pbk.) :
Description:
Public relations requires professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit.
Specialized.
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Physical Description:
viii, 164 pages ; 24 cm

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