The public relations handbook / Alison Theaker.
Publication year: 2012
Edition: 4th ed.
Publisher: London : Routledge,
ISBN: 9780415598149 (pbk.) : 0415598141 (pbk.) : 9780415598132 (hbk.) : 0415598133 (hbk.) :
Previous ed.: 2008.
This work combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It traces the history and development of public relations, explores ethical issues and advises on training and entry into the profession.
Series: Media practice
xvi, 487 p. : ill. ; 25 cm.
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