0415519543
Creativity and advertising : affect, events and process / by Andrew McStay.
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Author: McStay, Andrew, 1975-
Publication year: 2013
Format: Book
Publisher: London : Routledge, 2013.
ISBN: 9780415519540 (hbk.) : 9780415519557 (pbk.) :
Description:
Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the 'event'. Drawing on a diverse set of philosophical influences he posits a sensational, process-based, transgressive approach to thinking about media, aesthetics, creativity and our interaction with advertising.
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Physical Description:
192 pages ; 24 cm

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