Make elephants fly : the process of radical innovation / Steven S. Hoffman.
Publication year: 2017
Publisher: London : Piatkus,
ISBN: 9780349418834 (pbk.) :
Originally published: United States: Center Street.
The pressure to innovate and the price paid for failure keeps rising, while most companies haven't progressed at all. They are still using the same antiquated techniques pioneered decades ago. This is why some of the biggest corporations in the world manage to lose entire markets to startups they've never heard of. In today's world, everyone will need to innovate to stay competitive. It doesn't matter if you're a startup founder, corporate executive, small business owner, freelancer or professional, there's a technology out there that's going to upend your industry. And if you aren't able to harness it to your advantage, someone else will. 'Making Elephants Fly' is designed to help you implement the same innovation methodologies and processes as Silicon Valley startups.
xiii, 298 pages ; 24 cm
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