0285638084 
Your money and your brain : how the new science of neuroeconomics can help make you rich / Jason Zweig.
Publication year: 2007
Format: Paperback
Publisher: London : Souvenir,
ISBN: 9780285638082 (pbk.) : 0285638084 (pbk.) :
Description:
Explaining the neuroscience of financial decision-making, Jason Zweig gives radical new insight into how our minds anticipate gains and estimate risk, why investors tend to be overconfident and how investing is a battle between emotion and reason.
Physical Description:
340 p., [8] p. of plates : ill. (some col.) ; 22 cm.
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