Principles of marketing / Philip Kotler, Gary Armstrong, Lloyd Harris, Nigel F. Piercy.
Publication year: 2013
Edition: 6th edition.
Publisher: Harlow, England : Pearson,
ISBN: 9780273742975 (pbk.) :
Previous edition: Harlow: Financial Times Prentice Hall, 2008.
'Principles of Marketing' is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organization's objectives and resources against needs and opportunities in the global marketplace.
720 pages ; 28 cm
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