0199578079
Reconnecting marketing to markets / edited by Luis Araujo, John Finch and Hans Kjellberg.
Cover
Author: Araujo, Luis, 1959-
Author: Finch, John H.
Author: Kjellberg, Hans.
Publication year: 2010
Format: Book
Publisher: Oxford : Oxford University Press, 2010.
ISBN: 9780199578078 (pbk.) : 0199578079 (pbk.) : 9780199578061 (hbk.) : 0199578060 (hbk.) :
Description:
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
Specialized.
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Physical Description:
xv, 275 p. : ill. ; 24 cm.

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