Branding : a very short introduction / Robert Jones.
Publication year: 2017
Edition: First edition.
Publisher: Oxford : Oxford University Press,
ISBN: 9780198749912 (pbk.) :
Includes QR codes.
Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic and what the future for brands might be.
Series: Very short introductions
136 pages : illustrations (black and white) ; 18 cm.
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