The laws of subtraction : 6 simple rules for winning in the age of excess everything / Matthew May.
Publication year: 2012
Publisher: New York : McGraw-Hill Professional ; London : McGraw-Hill [dist
ISBN: 9780071795616 (hbk.) : 0071795618 (hbk.) :
Market leaders know that success today depends upon the ability to create social value and personal engagement through the removal from offerings of anything deemed excessive, wasteful, unnecessary, unnatural, hard-to-use, or ugly. This book shows how the world's most original innovators stand out in a world of overwhelming choice and feature overload by employing subtraction and minimalism to create the most effective and engaging consumer experiences.
240 p. ; 24 cm.
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