Influence : the psychology of persuasion / Robert B. Cialdini.
Publication year: 2007
Edition: Rev. ed.
Publisher: New York : Collins,
ISBN: 9780061241895 (pbk.) : 006124189X (pbk.) :
Previous ed.: New York: Morrow, 1984.
Dr Robert Cialdini explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.
Series: Collins business essentials
xiv, 320 p. : ill., ports. ; 21 cm.
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