Million dollar website : simple steps to help you compete with the big boys - even on a small business budget / Lori Culwell.
Publication year: 2009
Publisher: New York ; London : Prentice Hall,
ISBN: 9780735204416 (pbk.) : 0735204411 (pbk.) :
This resource includes tips on enhancing brand awareness, creating graphic designs that keep customers engaged and not confused, writing web-savvy content, capitalising on user feedback, making the most of search engine optimisation and using blogs and social networking sites to increase traffic and get the word out.
xv, 271 p. : ill. ; 24 cm.
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