The wisdom of crowds : why the many are smarter than the few / James Surowiecki.
Publication year: 2005
Publisher: London : Abacus,
ISBN: 9780349116051 (pbk.) : 0349116059 (pbk.) :
Originally published: London: Little, Brown, 2004.
Decisions taken by a large group, even if the individuals within the group aren't smart, are always better than decisions made by small numbers of 'experts'. Surowiecki ranges across several disciplines to show just how this principle operates in the real world and the ramifications of this seemingly simple notion.
xxi, 295 p. ; 20 cm.
Other titles by the author