E-business : principles and practice / Jennifer Rowley.
Publication year: 2002
Publisher: Basingstoke : Palgrave,
ISBN: 9780333949139 (hbk.) : 0333949145 (pbk.) :
This work offers an accessible overview of key concepts in e-business at an introductory level, illustrated with case studies throughout. It is informed by research and practice from marketing, IT, strategy and organizational studies.
272p. ; 25 cm.