Your money and your brain : how the new science of neuroeconomics can help make you rich / Jason Zweig.
Publication year: 2007
Publisher: London : Souvenir,
ISBN: 9780285638082 (pbk.) : 0285638084 (pbk.) :
Explaining the neuroscience of financial decision-making, Jason Zweig gives radical new insight into how our minds anticipate gains and estimate risk, why investors tend to be overconfident and how investing is a battle between emotion and reason.
340 p.,  p. of plates : ill. (some col.) ; 22 cm.
Other titles by the author