Simply brilliant : how great organizations do ordinary things in extraordinary ways / William C. Taylor.
Publication year: 2016
Publisher: UK : Portfolio Penguin,
ISBN: 9780241009185 (pbk.) :
Disruption is the key to innovation. Whether you run a one-man startup or a global business behemoth, the only way to win big is by relentlessly rethinking the rules of your industry - no matter how tried-and-true they are. In this book, William C. Taylor goes behind the scenes at 19 organisations that are revolutionising their otherwise humdrum fields. These unlikely agents of change range from a parking garage that also serves as a wedding venue to a military insurance company that puts salespeople through simulated overseas deployment. What these businesses have in common, Taylor discovers, is a shared set of principles that enable them to pioneer disruptive innovation.
xi, 256 pages ; 24 cm
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